Personalised experience through CX transformation.
Client
Siam Commercial Bank
Solutions
UI/UX | CX | Art Direction | Photography | Frontend Implementation
Siam Commercial Bank, Thailand's second largest bank, recognised the need to improve their banking experience by consolidating all of their banking segments, including consumer and private banking, into a unified platform. To achieve this, we helped them undergo a CX transformation through the development of a website using Adobe Experience Manager (AEM) that focused on delivering a personalised experience for every banking needs.
Understanding the customer
MarTech was used to understand and engage with customers, at the the right time.
Enhancing financial literacy
To promote financial literacy in Thailand and improve the overall customer experience, SCB's website included editorial content and tips to assist users in making informed investment decisions. Additionally, we also utilized marketing technology to help SCB create personalised and impactful digital interactions with their customers.
Process innovation
We assisted SCB in reinforcing their reputation as a forward-thinking and innovative company by building a skilled team to effectively utilise the marketing technologies on their website and prepare for future developments. This demonstrates SCB's commitment to continuously evolve in order to remain at the forefront of the Thailand banking industry.
Strategising for success
The business strategy is optimised by combining multiple channels and technologies, leveraging on AEM.
Like what you see? Talk to us and let’s cook some magic