Redesigning an omni-channel retail experience

Client
Powerbuy

What we did
Strategy | UX/UI | Interaction Design

As the retail leader of consumer electronic products in Thailand, Powerbuy wanted to reaffirm their position in the market by redesigning their e-commerce platform. Their mission was to increase online sales and improve online experiences, aligning their goals with an omni-channel and in-store strategy.

Delivering flexibility across platforms

Aleph worked closely with Powerbuy in a rapid 3 months, where we created a platform that was flexible and adapted to a broad range of products. Not only did it preserve a seamless user experience for users in buying products or accessing the platform’s support and repair channels.

An enhanced journey

The result is an increase in online sales by 100% in 3 months, enhancing Powerbuy’s platforms.