Refreshing one of Singapore’s most recognised brands

Client
NTUC Plus! Digital Transformation

What we did
User Experience | Interaction Design | Front-end Development | Back-end Development | Advertising

NTUC Plus! wanted to refresh their brand to better connect with their tech-savvy, younger users. Their goal was to establish a new online presence and position themselves as the leading loyalty and e-commerce player in Singapore.

A unified digital platform

Aleph adopted an omnichannel approach to build a digital platform that unified e-commerce offerings to bring the community closer together.

Our UX strategy incorporated delivering a seamless experience and navigation with our users at the top of mind. Our mission was to deliver content that was intuitive and uncluttered, implementing a minimalist design with a singular focus on less is more.

To guide us in our mission, we amplified the application with the latest technology for optimal performance and enhanced productivity. We also built a smooth, simple, and secured checkout process for all user groups.

Soaring engagement

NTUC garnered over 500% increase in online applications and positive feedback on brand engagement.