How we made Nivea a ray of light in consumers eyes

Client
Nivea Sunshine of the Good Time

What we did
Product Design | Service Design | UI/UX | Front-end Development

Nivea's goal was simple: to own the UV protection space and gain an online share of voice against their competition.

Strategising a multi-touchpoint campaign

Aleph worked together with Nivea to craft an engaging summer campaign that puts forth Nivea's ownership of UV camera credibility, the first of its kind in Indonesia. Popular celebrities Endah and Rehza were maximised in a multi-touchpoint campaign that unified online and offline activities.

Dubbed 'Sunshine of the Goodtime', the celebrities were featured in online videos that captured the voice of Nivea, including an eight-stop summer roadshow that promoted the brand's UV camera technology.

Engagement increased

Massive Facebook engagement, reaching close to a million followers along with over a million views on Youtube.