MI3 Publishing Platform

Client
MI3 Publishing Platform

Envisioned as a new, leading edge digital publication for the media industry, Mi-3 was born out of a desire to address some of the challenges in the Australian media landscape. To bring the vision to life, the team at Mi-3 partnered with Aleph to first imagine and then craft the Mi-3 digital experience.

Distinguishing offerings in Australia

We started with a design sprint where the Mi-3 team moved rapidly from their initial vision to a working prototype that we could validate with real-world customers.

Our team then iterated and evolved the design, moving into technology planning and design, where we focused on creating a highly usable, visually engaging and beautiful digital publication. This allowed the Mi-3 team to distinguish their offering in the Australian media landscape.

Drupal was the chosen CMS platform as it was open source and offered an intuitive way for publishers like Mi-3 to use the platform. By implementing Drupal 8, Mi-3 was able to create and manage natively responsive content, integrate them with advertising partners and seamlessly manage email campaigns and newsletters using a dynamic ‘publish once’ approach.

Agile ways of working

Within 8 weeks, we took Mi-3 team’s vision through an agile, customer-centric process, including rigorous testing, design, development and implementation and training with Drupal 8 CMS.

Through agile design sprints and support from our international teams, we were able to deliver a project that was far more cost-effective.

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