Crafting delight for the business school for the world
Client
Insead
What we did
Digital Strategy | UX/UI | Interaction Design | Frontend Development | Backend Development
The business school for the world, INSEAD is one of the world’s leading and largest graduate business schools. With delightful experiences being a part of the core user journey for keen visitors and potential students, INSEAD sought to incorporate their strong and diverse culture into this vision.
Aleph collaborated with INSEAD to meet their vision of a delightful user experience that integrated INSEAD’s various platforms.
Users at the heart of a delightful journey
To revamp the website, we conducted research evaluations to identify the goals that potential students may have when visiting a school’s website. This ensured we met their goals and their purposes of using the website, while ensuring that their experience was seamless and delightful across the various platforms.
Find your specialisation.
As a student, partner, or stakeholder, we made it easier for everyone to find the information they need all in one place.
Reflecting the strong and diverse culture
As one of the largest business schools in the world, INSEAD had an incredibly strong and diverse culture that reflected their personality and credibility. We wove their story of being a leading business school through the website revamp, in turn helping potential students learn more about what they can discover with INSEAD.
Our efforts also resulted in an increased engagement, traffic on the website, and recruitment that will help INSEAD drive their business with new stakeholders.
Like what you see? Talk to us and let’s cook some magic