Embedding financial services on partner platforms.

Client
HSBC

Solutions
Digital Strategy | Interaction Design | Service Design | Value Proposition | Design Thinking

With close to 40 million customers across 62 countries and territories, HSBC serves its global clients at a scale that puts it amongst the world’s top banks.

Together with the Customer Experience Design (CXD) team, Aleph partners with various stakeholders in the bank to help them design and communicate the value proposition of their products, while consolidating operational models under service blueprints.

Global partnerships to distribute financial services

Fintechs have been taking over the financial landscape, and as banks find ways to stay competitive, they must think beyond regular branch services.

Introducing embedded financing, a new way for HSBC to offer banking services on non-financial platforms. From making payments to borrowing credit, HSBC’s Platforms team enables users to perform banking transactions as part of an end-to-end customer experience. Paying an invoice directly from an accounting platform? Now you can—the world of banking services integrated with all of your favourite services.

Our collaboration with global teams across Asia, Europe and the US puts customer experience at the heart of financial innovation, and right where the customer is at.