Bookings made delightfully simple
Client
Garuda Booking App
What we did
Digital Strategy | UI/UX | Interaction Design | App Development | Frontend Development | Backend Development | Digital Marketing
As Indonesia’s leading airline, Garuda Indonesia wanted to approach their customers with cutting edge visual language to make the entire booking process a delightful experience. Together with Aleph, they decided to refocus their digital strategy by revamping their mobile app and core platform.
Pioneering intuitive experiences
Using a user-centered approach, we redesigned Garuda Indonesia’s app by pioneering an intuitive experience focused on the customers' needs and behaviours, while maintaining Garuda’s brand identity as Indonesia's premier airlines.
Partnering with IBM, we helped Garuda Indonesia move from the old platform by integrating Mobile First to be the backbone of their brand new mobile app.
To reach the market effectively, we updated the app using agile methodology and the latest functionality that capitalised on customer engagement.
Intuitively meeting users’ needs
Two months after release, we saw average daily sales increase by 60%.
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