The first social airmiles platform in Asia

Client
Garuda Social Miles

What we did
Innovation Lab | User Experience | Interaction Design | Front-end Development

Indonesian travellers were driven by affordable airline ticket prices and online promo offers on deals on cheaper travel alternatives.

Analysing the trend, Garuda wanted to own the online space and become a leader on travel interests, creating inspiration for all Indonesian travellers. Their goal was to establish their brand as the airline of choice when it comes to inspired travel destinations.

Miles ahead, built by a community

A crowdsourcing community platform was built, allowing people to explore millions of destinations and earn GarudaMiles by simply sharing their travel experiences.

Rise in engagements and content

The campaign reached much success with high engagements on its content and a spike in the member sign-ups while the campaign was happening.