The Art of Design
by Poon Wen Ang
Our first Aleph Academy of 2023 looks at how the soul can empower design to make it meaningful, memorable and purposeful. Our Design Director & COO, Poon will talk about how designers have the power to create magical experiences through the Total Experience of design which is derived from many factors including taking into account users’ needs and desires and injecting rigour and soul into design.
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